• Detroit Real Estate Club

Is the Tax Credit the End of Flipping?

The tax credit is done and the real estate market is out of incentives for buyers. Flippers will soon get stuck with houses they can’t sell just like at the crest of the housing market in 2006-2007.

If you believe that you’ve been listening to too many doomsayers that have probably never taken a chance in their lives.

The title of this article was meant to be an exaggeration to get your attention. The tax credit didn’t drive flipping.

Unless you’re practically giving houses away, people right now aren’t willing to take on a payment they can’t afford, especially with the level of unemployment our economy currently faces. Homebuyers learned that lesson by getting burned with “liar-loans” and pick-a-payment adjustable mortgages that were more like pick-your-poison loans. They got stuck with houses they couldn’t afford once – shame on Wall Street. Getting stuck a second time around – not likely to happen.

The $8k tax credit was also not the incentive the government expected it to be. Do you think someone buying a $500k house would pull the trigger because of the $8k they’d get back from the government? Many real estate agents and flippers are hoping the tax credit get’s extended again. Not going to happen unless sales fall off a cliff. The extension of the tax credit after November 1st of last year has not influenced sales as hoped. So why extend it?

The tax credit did probably give a boost to the lower end of the first-time homebuyer market, but that was pretty much about it. In the Detroit Metro area, I’m talking about houses selling for under $160k. Where did I come up with that number? Well the max tax credit of $8k just so happens to be 5% of $160k. How many flippers & sellers would accept an offer of 95% of their asking price in this market? So, how much of an impact is the $8k tax credit going to have on properties above $160k?

On the other hand, how much of an influence would 10% off a $50k price be? Notice I said 10% and not $8k? That’s because the tax credit was 10% of the sales price up to a max of $8k. From the buyers I’ve spoken to in that price range, most didn’t even know about the tax credit or thought they didn’t qualify!

The sweet spot for tax credit influence on the market was probably the $80-$160k range where homebuyers got the most bang for their buck with it. Given the low mortgage interest rate environment though, I don’t expect any post tax credit hangovers to last long. A 1% interest rate increase on a $150k mortgage means a $95 higher payment. An $8k difference in loan amounts is only $43/month at today’s rates. What homebuyer wouldn’t chose to save $95 over $43 per month?

You can also throw in the fact that buyers couldn’t actually use the tax credit to buy a home! They still had to scrape up at least 3.5% to put down to qualify for an FHA mortgage. The tax credit didn’t factor into that whatsoever as they had to buy a home to qualify to receive it later. Currently, the IRS is hand auditing every tax credit request due to all the fraud. It’s now taking at least 6 months to get the tax credit funds.

So let’s see, what reasons are left to believe the end of the tax credit will be a huge negative on the flipping market?

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Where Is Your Focus?

What do you do all day? Where is your focus? Do you work hard every day and are always busy but don’t seem to ever get much completed? If so, you’re not alone. Many people suffer from the information and technical overload that is so prevalent in today’s society. We are bombarded by news, email, twitter, facebook, blog posts (keep reading this one!), and all sorts of electronic media that takes our attention away from what we should really be doing. Many times these small tasks and interruptions keep us from doing the one thing that could make a significant impact on our business.

I got the following from Brian Tracy’s book, “Eat That Frog”. What he says is that when you get into work in the morning you need to identify the 1 thing that will make the most significant impact on your business. It may not be something that you really want to do but it’s something that will help your business out the most. You need to sit down and complete that task before you move on to anything else, which includes before you talk on the phone, check email, tweet about reading a great blog or update your facebook status. Get the task done then move on to the next task that will make the most significant impact on your business.

Focusing in this manner will force you to complete your most difficult tasks but also the tasks that will create the biggest impact. You’ll then find that you end up fitting in all of the small tasks in about an hour in between the big tasks. A laser like focus is key in these situations because we have so much that can distract us. So many times when you let something small distract you, you end up skipping from small task to small task and eventually forget what you were doing in the first place!

You don’t have to get it perfect right away but make sure that you realize when you’ve gotten off task and lost focus. In this way you will be able to pull yourself back and see where you lost the focus.

What are some techniques that you’ve found keep you on task and focused?

Be a Renegade,
Jared Pomranky

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Everyone is in sales

Whether you are a small business owner, corporate employee or even unemployed, you are in sales. Everything you do involves sales and the better you are at sales, the better your relationships will be, the more money you will makes, and the quicker you will advance in your chosen business or profession. Because of this it is important that you work on and hone your sales skills on a daily basis.

I think the challenge most people face is the perception that sales is somehow bad or deceitful. The image of the cigar chomping used car salesman comes to mind. Some feel that to sell is beneath them or they worry about how people will view them. The reality is that sales is form of persuasion.

One of my favorite books on sales is “Little Red Book of Selling” by Jeffrey Gitomer. While there are many good and even great books on selling, this book is very succinct, easy to read, and covers the “meat and potatoes” of sales. In it Jeffrey Gitomer covers his 12.5 Principles of Sales Greatness.

  1. Kick your own ass. Motivation and inspiration is your responsibility, no one else’s.
  2. Prepare to Win, or lose to someone who is. Winning requires a plan and preparation. It doesn’t happen by itself.
  3. Personal branding is sales: It’s not who you know, it’s who knows you. Be known as an expert in your field. Be known as a resource for your friends and clients. Be known as a hard worker who cares about his clients.
  4. It’s all about value, it’s all about relationship, it’s not all about price. If price was only ever the option, only Kia’s would be sold and no one would own a Mercedes.
  5. It’s not work, it’s network. You don’t live or work in a void. Meet people, talk to people, help people. Get out there!

For more visit Jeffrey Gitomers website and buy his book “Little Red Book of Selling”. It only costs $20 and it is the best I have found to date.

Bottom line, you’re already in sales whether you want to be or whether you think you are or not. Becoming a better persuader is key to your success in all areas.

Be a Renegade,
Jeremy Burgess

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The City of Detroit’s Future Landscape

There’s a lot of talk about the reshaping of the city of Detroit.  Mayor Bing has mentioned several times the city needs to be shrunk and so have many other community leaders and experts.

Urban farms are all the buzz and starting to take shape.  There’s some serious talk going on about copying Flint, Michigan’s land bank concept to expedite the re-landscaping of the city.

What will the city look like in the future?

There will be a strong vibrant downtown core surrounded by 5-7 “pod” areas with a inter-dispersion of urban farms, industrial plants and ghost neighborhoods.

Some of the pod areas will be English Village, Corktown, University area, Palmer Woods/Sherwood Forest, & Mexicantown.  They’ll each eventually have their own distinct flavors and demographics.

The challenge will be keeping them connected to the downtown and interconnected with each other.  We may see some of these pods incorporate themselves and become their own cities surrounded by Detroit like Highland Park and Hamtramck.

I see all these changes as a positive as the city needs something to shake it at its core.  Too many Detroiters have a crippling entitlement mentality and will not change their ways without a major pattern interruption.  The city of Detroit needs its own Katrina like event to spur people into action, instead of sitting and sitting and sitting.

Why am I telling a bunch of real estate investors about all this?

Change brings opportunities for those that can envision the future.

The changes coming to Detroit are going to create many wealthy individuals that can see what’ s happening and have the resources to proactively take advantage of the changes.

Where in the city should you be buying real estate?

Be a Renegade,
Drew Sygit

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Email Marketing for Real Estate

Here you are with all of these great deals and you don’t have anyone to sell them to. How did you get in this situation? First off you didn’t listen to Drew when he told you to build your wholesale list and second you’re probably not effectively marketing via email.

Let me clear up a few misconceptions on email marketing:

  1. Emailing to a bunch of people in the BCC field of your email program is not effective email marketing
  2. You shouldn’t add someone to your list just because you found their email address, you need to get their permission.
  3. More emails is not always better.

Permission Marketing

We’re talking about permission marketing here, props to Seth Godin, which means we’re getting someone’s permission before we add them to our list and start marketing to them. Makes sense. To do this we will utilize a email list marketing company that provides us with easy to use sign-up forms for our website. Also, if we add someone to our list, it sends them an e-mail asking for their confirmation before getting added to our list. This is called a double opt-in list. All of this is building a list of people that are genuinely interested in what you have to offer. If they are no longer interested, they can unsubscribe from your list.

What to send your subscribers

You might think the best thing to send your subscribers is just a list of houses each week of what you’re selling. I’m here to tell you that you won’t keep many people on your list doing that. What about the person that wants to learn a little more about what you do and real estate in the area. They’re not going to buy right now but they will probably buy in a couple of months. Well… you should keep that person involved.

Provide content in your newsletter about investing in your area. Give them the local real estate perspective along with tips for being successful. How about tips on how to buy properties in the area that you’re selling properties or what you have to look out for? Information like this will keep people involved and as you build your list, you’ll start to convert these subscribers to buyers.

You of course want to send them your properties that you have for sale but don’t just spam out your properties to everyone. Add some value to their day with some information and you will end up selling more houses.

Email Marketing Service Recommendation

I highly recommend Aweber as the best list marketing service out there. They not only have the best deliverability rates for their messages but they also have more templates and easy to use form builders than anyone out there. Anyone. Designing and implementing forms on your website and hover forms to capture even more leads is as easy as point and click.

Many people like iContact as a single opt-in list provider, which is fine if you already have a large list of subscribers that you want to upload, but I would still recommend Aweber. Urban Detroit Wholesalers switched to Aweber a couple of years ago and although we lost some subscribers, the move has been more than worth it.

Either list service will be good to get going so check out either iContact or Aweber to get your list marketing going now. You will see your sales soar.

Be a Renegade,
Jared Pomranky

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